Inditex一枝独秀,罕有匹敌。瑞典的HM是实力最相近的对手。HM不似Inditex能够迅速将新时尚产品推向市场通常需要数月而不是数周来完成。 但是它在一些地区逐渐赶上了Inditex,尤其是德国,荷兰和奥地利。在这些地区,它的市场渗透率高于Inditex.HM的分销中心遍布欧洲。 而且HM65%的产品生产在亚洲一些成本更低的国家完成。这使得它的成本来源低于Inditex.但是也更容易遭受干扰。
HM was late into Asia, which still provides only 3% of revenues. Its January like-for-like sales were up only 1% on January 2010. Inditex, which reports annual results on March 23rd, will probably have done better. A big question, however, is how far it can go on growing from its home base. Now that 15% of its sales are in Asia, does it make sense to run product design and logistics just from Spain? Some clothes it has made in China are shipped to Spain and then back to shops in China. The chief executive, Pablo Isla, sees no need for a second product base: Were not thinking of replicating the brain in Asia, he says, though maybe logistics.
HM进入亚洲较晚,该地区仅占其总收入的3%,今年1月份较2010年1月相比,同比销售额仅增长1%。而将于3月23日发布年度收入报告Inditex,可能略胜一筹。但是,Inditex能在本土之外有多大作为,值得深思。目前,鉴于其15%的销售来自亚洲,把产品设计和物流完全依赖于西班牙是否是明智之举?有些中国生产的服装被运送回西班牙然后又运回的中国专卖店销售。公司首席执行官Pablo Isla 认为没必要再建一个生产基地。他称,我们目前不会考虑在亚洲另起炉灶,但可能会建立一个物流中心。
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