In 1973, Honda, at 67, retired on the 25th anniversary of Hondas founding. He declared his conviction that Honda should remain a youthful company. Honda has always moved ahead of the times, and I attribute its success to the fact that the firm possesses dreams and youthfulness, Honda said at the time.

　　Unlike most chief executive officers in Japan, who step down to become chairmen of their firms, Honda retained onty the title of supreme adviser. In retirement, Honda devoted himself to public service and frequent travel abroad. He received the Order of the Sacred Treasure, first class, the highest honor bestowed by Japans emperor. He also received the American auto industrys highest award when he was admitted to the Automotive Hall of Fame in 1989. Honda was awarded the AMAs highest honor, the Dud Perkins Award, in 1971.

　　Honda died on August 5, 1991 from liver failure at 84. His wife, Sachi, and three children survived him.

　　1. Soichiro Honda was a man who preferred to wear plain clothes.

　　2. When enrolled in a technical high school to obtain basic knowledge of casting, Soichiro Honda finally got the diploma after attending the examinations.

　　3. Like most chief executive officers in Japan, Soichiro Honda Stepped down to become chairmen of Honda after his retirement.

　　4. Even as the president of a worldwide company, Soichiro Honda would work at the research lab with the employees.

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