If adverts function on the daydream level, it clearly becomes in adequate to merely condemn advertising for channeling readers attention and desires towards an unrealistic, paradisiacal nowhere land. Advertising certainly does that, but in order for people to find it relevant, the utopia visualized in adverts must be linked to our surrounding reality by a casual connection.

　　1.The people in adverts are in most coves ___.

　　A.happy and glamorous

　　B.successful

　　C.obvious

　　D.both A and B

　　2.When the glamorous promises held out by the adverts didnt materialize the average consumer is not surprised, because ___.

　　A.The consumer is used to the fact that the individuals pursuit of happiness and success is usually in vain.

　　B.Adverts are factual statements about reality.

　　C.The consumer can come into the realms of imagination pictured by adverts.

　　D.Adverts can make the consumers dreams come true.

　　3.Whats the bridge linking daydream to reality in adverts?

　　A.The product.

　　B.Estivalia.

　　C.Pictures.

　　D.Happy and glamorous people.

　　4.Why does the consumer accept the daydream in adverts?

　　A.Because the consumer enjoys a future endlessly deferred.

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