Thats not happening. In the first half of 2012, Facebook reported revenue of $ 2.24 billion, up 38 percent from the same period in 2011. At the same time, the companys costs surged to $ 2.6 billion in the six-month period.
This so-so performance reflects the Achilles heel of Facebooks business model, which the company clearly stated in a list of risk factors associated with its IPO: it hasnt yet figured out how to advertise effectively on mobile devices, The number of Facebook users accessing the site on their phones surged by67 percent to 543 million in the last quarter, or more than half its customer base.
Numbers are only part of the problem. The mounting pile of failure creates a negative feedback loop that threatens Facebooks future in other ways. Indeed, the more Facebooks disappointment in the market is catalogued, the worse Facebooks image becomes. Not only does that threaten to rub off on users, its bad for recruitment and retention of talented hackers, who are the lifeblood of Zuckerbergs creation.
Yet the brilliant CEO can ignore the sadness and complaints of his shareholders thanks to the super- voting stock he holds. This arrangement also was fully disclosed at the time of the offering. Its a pity so few investors apparently bothered to do their homework.
61. What can be inferred about Facebook from the first paragraph?
A.Its market meltdown has been easily halted.
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