While the team cant be sure their results are due solely to Obama, they also showed that those with the lowest bias were likely to subconsciously associate black skin colour with political words such as government or president. This suggests that Obama was strongly on their mind, says Plant.
Drop in bias
Brian Nosek of the University of Virginia in Charlottesville, who runs a website that measures implicit bias using similar test, has also observed a small drop in bias in the 700,000 visitors to the site since January 2007, which might be explained by Obamas rise to popularity. However, his preliminary results suggest that change will be much slower coming than Plants results suggest.
Talking honestly
People now have the opportunity of expressing support for Obama every day, says Daniel Effron at Stanford University in California. Our research arouses the concern that people may now be more likely to raise negative views of African Americans. On the other hand, he says, it may just encourage people to talk more honestly about their feelings regarding race issues, which may not be such a bad thing.
Another part of the study suggests far more is at stake than the mere expression of views. The Obama effect may have a negative side. Just one week after Obama was elected president, participants were less ready to support policies designed to address racial inequality than they had been two weeks before the election. Huge obstacles
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