reporter suggests a dumb story idea. This one should be easy, but its not. If you say no, even politely, you risk inhibiting further ideas, not just from that reporter, but from others who heard that you turned down the idea. This scenario is common in newsrooms that lack a systematic way to filter story suggestions. Two steps are necessary. First, you need a system for how stories are proposed and reviewed. Reporters can tolerate rejection of their ideas if they believe they were given a fair hearing. Your gut reaction (本能反应) and dismissive rejection, even of a worthless idea, might not qualify as systematic or fair. Second, the people you work with need to negotiate a What if ...? agreement covering What if my idea is turned down? How are people expected to react? Is there an appeal process? Can they refine the idea and resubmit it? By anticipating What if...? situations before they happen, you can reach
understanding that will help ease you out of confrontations.
47. Instead of directly saying no to your boss, you should find out __________.
48. The authors second warning is that we should avoid running a greater risk by __________.
49. One way of responding to your bosss suggestion is to explain the __________ to her and offer an alternative solution.
50. To ensure fairness to reporters, it is important to set up a system for stories to __________.
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