不,在消费主义的时代,大部分的买家不会把大学看做一种投资,而是一种消费品----就像汽车、衣服或住房一样。购买这些商品,价格仅是需要考虑的很多关键因素中的一个。
As with automobiles, consumers in todays college marketplace have vast choices, and people search for the one that gives them the most comfort and satisfaction in line with their budgets.
正如汽车一样,在今天的大学市场,消费者有很多选择,人们在寻找复合预算条件的最舒适和满意的学校。
This accounts for the willingness of people to pay more for different types of experiences .
这解释了为什么人们愿意为不同的体验付出更高的费用(例如报读私立学校的文学院或者报读一家有很好的海洋生物学课程的外州公立大学)。
And just as two auto purchasers might spend an equal amount of money on very different cars, college students often show a willingness to pay essentially the same price for vastly different products.
正如两名购车人会为完全不同的汽车付同样的价钱一样,大学生(或者更准确地说,他们的父母)经常愿意为完全不同的产品支付差不多的价钱。
So which is it? Is college an investment product like a stock or a consumer product like a car?
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