本篇阅读材料 假期消费:免邮费对网上购物者有多大影响力? 选自《时代》(原文标题:Holiday Spending: Just How Important Is Free Shipping to Online Shoppers? 2011.12.5
Increasingly, online shoppers won t complete their orders unless free shipping is part of the deal. Nearly two-thirds of online purchases last week were shipped for free.
In November of last year, a New York Times story noted that 41% of online purchases came with free shipping an impressive figure at the time, considering that free shipping was once a novelty, a rare unexpected bonus.
Since then, retailers such as L.L. Bean and Nordstrom have begun offering free shipping on all orders, no promotional code or minimum purchase required, while stores such as Best Buy and Walmart are shipping most or all items for free during the holiday season.
promotional adj. 推销的,推销广告或宣传的
Even before Halloween was here in 2011, it was clear that free shipping would be a huge trend for the winter shopping season. In a National Retail Federation survey published over a month ago, more than 9 out of 10 retailers said they d offer free shipping at some point during the holiday season. E-merchants are well aware that free shipping is in their best interests because without it, consumers are less likely to buy, and with it, consumers are not only more likely to buy, but to buy in bigger ways. According to NRF data:
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