IN GALICIA, not far from the Tower of Hercules which guards the rocky Atlantic coast, sits one of the worlds most successful logistics operations. Small items whizz round a two-kilometre carousel and shoot into cardboard boxes. Bigger ones sway by on overhead rails. Lorries come and go like honeybees, taking the goods to far-flung parts of Europe or to airports near Madrid and Zaragoza for freighting to China or Brazil. These are not shipments of medicines or emergency rations, but speed is just as vital: the goods are clothes of the latest fashion, in hot demand everywhere.
加利西亚市毗邻守望着岩石遍布的大西洋海岸的埃库莱斯塔。该市的物流运作堪称世界一流。长达两千米的旋转输送带轰鸣着输送着小件物品,并将其抛入硬纸板箱。大件物品摇晃着从头顶的输送轨道经过。运货卡车来来往往,如蜜蜂般将货物运往欧洲偏远地区,或者运往马德里和萨拉加萨附近的机场装机运往中国或者巴西。这些货物不是医药或者紧急物资,但是速度同样至关重要:输送的货品乃是尖端时尚服装,在世界各地大受追捧。
Welcome to the world of Zara, purveyor of mass fashion. Amancio Ortega began making clothes in a rented garage in 1963. Now Zaras parent, Inditex, a listed company Mr Ortega still 59% owns, has more than 5,000 stores in 77 countries. It is still growing apace, especially in China, where it will open 80 more stores this year.
【六级阅读:Zara何时止住前进的脚步?】相关文章:
最新
2016-10-18
2016-10-11
2016-10-11
2016-10-08
2016-09-30
2016-09-30