Now, after an epic $52 billion shopping spree over Black Friday weekend, some of the effects of free shipping can be seen.
epic n. 1. 史诗,叙事诗 2. 壮举,惊人之举 adj. 1. 史诗的,叙事诗的 2. 漫长而艰难的 3. 壮丽的,给人深刻印象的
spree n. 狂欢;无节制的狂热行为;欢闹 vi. 狂欢;狂饮
Market research firm ComScore has announced that during Cyber Week , online purchases totaled $6 billion; a highest-ever $1.25 billion was spent online on Cyber Monday alone. This is particularly remarkable because the online spend-a-thon took place right on the heels of a dramatic rise in spending in physical stores over Black Friday weekend.
What role did free shipping play in enticing shoppers to spend last week? Well, over the last two weeks, over 63% of all online purchases were accompanied by free shippingthats up roughly 10 percentage points over the same period one year ago. In the ComScore survey, 78% of consumers said that free shipping was either very important or somewhat important when it comes to decision time to make an online purchase.
entice v. 怂恿;诱使
accompany vt. 陪伴,伴随;伴奏 vi. 伴奏,伴唱
Increasingly, if shipping costs extra, the online purchase just doesnt happen. In a previous ComScore survey, nearly half of consumers said theyd abandon an online purchase if they discovered at checkout that shipping wasnt included for free.
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