[B] providing marketers access to measure their ads effectiveness. [B] 为商人提供衡量他们广告效益的途径。
[C] encouraging consumers to have more communication and interaction. [C] 鼓励顾客们进行更多的交流和互动。
[D] endow marketers with the right of creating their own pages. [D] 赋予商人制作自己网页的权利。
[答案]C
[难度系数] ☆☆☆
[分析] 细节题。本题要注意不要和以前网络广告作出的突破混淆,第三段提出的两个突破也就是选项A、B是目前网络广告已经作出的突破,而新的突破第三段也提到了,是允许商家和用户会话互动,因此C选项符合题意。D只是达到这个突破的手段。
3. The case of Warner Bros implies that _____ 3. 华纳兄弟的例子说明了_____
[A] MySpace is having a step further than Facebook. [A] MySpace比Facebook走先进了一步。
[B] the friend request approach is effective. [B] 寻找朋友的方法比较有效。
[C] some initial steps of the new advertising model have been taken. [C] 新广告模式方面已经有了初步的进展。
[D] this kind of advertising model fits the film industry. [D] 这种新的广告模式适合电影产业。
[答案] C
[难度系数] ☆☆
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