Though Plants findings were more positive, she too warns against thinking that racism and racial inequalities are no longer a problem. The last thing I want is for people to think everythings solved.
These findings do not only apply to Obama, or even just to race. They should hold for any role model in any country. Theres no reason we wouldnt have seen the same effect on our views of women if Hillary Clinton or Sarah Palin had been elected, says Effron. So the election of a female leader might have a downside for other women.
Beyond race
We also dont yet know how long the Obama effectboth its good side and its badwill last.Political sentiment is notoriously changeable: What if things begin to go wrong for Obama, and his popularity slumps?
And what if Americans become so familiar with having Obama as their president that they stop considering his race altogether? Over time he might become his own entity, says Plant. This might seem like the ultimate defeat for racism, but ignoring the race of certain select individualsa phenomenon that psychologists call subtypingalso has an insidious side. We think it happens to help people preserve their beliefs, so they can still hold on to the previous stereotypes. That could turn out to be the cruellest of all the twists to the Obama effect.
1. How did Erin White feel upon seeing Barack Obamas victory in the election?
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