promotional adj. 推销的,推销广告或宣传的
Even before Halloween was here in 2011, it was clear that free shipping would be a huge trend for the winter shopping season. In a National Retail Federation survey published over a month ago, more than 9 out of 10 retailers said theyd offer free shipping at some point during the holiday season. E-merchants are well aware that free shipping is in their best interestsbecause without it, consumers are less likely to buy, and with it, consumers are not only more likely to buy, but to buy in bigger ways. According to NRF data:
More shoppers this year are also interested in shopping online as a direct result of free shipping offers 36.3 percent will spend more online this year if shipping comes free.
Now, after an epic $52 billion shopping spree over Black Friday weekend, some of the effects of free shipping can be seen.
epic n. 1. [C,U] 史诗,叙事诗 2. [C] 壮举,惊人之举 adj. 1. 史诗的,叙事诗的 2. 漫长而艰难的 3. 壮丽的,给人深刻印象的
spree n. 狂欢;无节制的狂热行为;欢闹 vi. 狂欢;狂饮
Market research firm ComScore has announced that during Cyber Week , online purchases totaled $6 billion; a highest-ever $1.25 billion was spent online on Cyber Monday alone. This is particularly remarkable because the online spend-a-thon took place right on the heels of a dramatic rise in spending in physical stores over Black Friday weekend.
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