What role did free shipping play in enticing shoppers to spend last week? Well, over the last two weeks, over 63% of all online purchases were accompanied by free shippingthats up roughly 10 percentage points over the same period one year ago. In the ComScore survey, 78% of consumers said that free shipping was either very important or somewhat important when it comes to decision time to make an online purchase.
entice v. 怂恿;诱使
accompany vt. 陪伴,伴随;伴奏 vi. 伴奏,伴唱
Increasingly, if shipping costs extra, the online purchase just doesnt happen. In a previous ComScore survey, nearly half of consumers said theyd abandon an online purchase if they discovered at checkout that shipping wasnt included for free.
You cant have a discussion about the free-shipping trend during the holiday season without mentioning Free Shipping Day, which has quickly become a tradition: This year, over 1,400 retailers will offer free shipping for orders placed on December 16.
Ironically, the trend toward more and more free shipping sorta makes Free Shipping Day unnecessary and obsolete: If shipping is available for free almost every day anyway, theres really no need for a special day for getting free shipping.
Last year, FreeShipping Day founder Luke Knowles said in a QA that about 60% of participating retailers were offering free shipping with no minimum purchase requirements whatsoever. This year, consumers can expect not only that the number of participating retailers will rise, but that the percentage of retailers with no-minimum-purchase requirements will as well.
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