[H] Marketers plant the seeds of brand recognition in very young children, in the hopes that the seeds will grow into lifetime relationships. According to the Center for a New American Dream, babies as young as six months of age can form mental images of corporate logos and mascots. Brand loyalties can be established as early as age two, and by the time children head off to school most can recognize hundreds of brand logos. While fast food, toy and clothing companies have been cultivating brand recognition in children for years, adult-oriented businesses such as banks and automakers are now getting in on the act.
Buzz or Street Marketing
[I] The challenge for marketers is to cut through the intense advertising clutter in young peoples lives. Many companies are using buzz marketing a new twist on the tried-and-true word of mouth method. The idea is to find the coolest kids in a community and have them use or wear your product in order to create a buzz around it. Buzz, or street marketing, as its also called, can help a company to successfully connect with the elusive teen market by using trendsetters to give them products cool status.
[J] Buzz marketing is particularly well-suited to the Internet, where young Net promoters use chat rooms and blogs to spread the word about music, clothes and other products among unsuspecting users.
Commercialization in Education
[ K] School used to be a place where children were protected from the advertising and consumer messages that permeated their worldbut not anymore. Budget shortfalls are forcing school boards to allow corporations access to students in exchange for badly needed cash, computers and educational materials.
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