Honda would become the most successful manufacturer in all of motorcycle racing. Honda has since won hundreds of national and world championships in all forms of motorcycle competition.
While Honda oversaw a worldwide company by the early-1970s , he never shied away from getting his hands greasy. Sol Sanders, author of a Honda biography, said Honda appeared almost daily at the research lab where development work was being done. Even as president of the company, he worked as one of the researchers, Sanders quoted a Honda engineer as saying. Whenever we encountered a problem, he studied it along with us.
In 1973, Honda, at 67, retired on the 25th anniversary of Hondas founding. He declared his conviction that Honda should remain a youthful company. Honda has always moved ahead of the times, and I attribute its success to the fact that the firm possesses dreams and youthfulness, Honda said at the time.
Unlike most chief executive officers in Japan, who step down to become chairmen of their firms, Honda retained onty the title of supreme adviser. In retirement, Honda devoted himself to public service and frequent travel abroad. He received the Order of the Sacred Treasure, first class, the highest honor bestowed by Japans emperor. He also received the American auto industrys highest award when he was admitted to the Automotive Hall of Fame in 1989. Honda was awarded the AMAs highest honor, the Dud Perkins Award, in 1971.
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