Quite a different sort of factor that affects your media experiences is the social context of exposure: whether you are alone or with others when you are exposed to a medium; whether you are at home, at the office, in a theater, and so on. These contexts are as much as a potential part of the message you will form as film images on the screen or words on the page. In addition, that social context affects both directly and indirectly the media and the media content to which you become exposed. New friends or colleagues get you interested in different things. Other members of the family often select media content that you would not have selected, and you become exposed to it.
These various factors have so much influence on your media exposure that so little of that exposure is planned.
Questions:
S1. Exposure to all media is important and people sometimes tend to use more media if
S2. Why are newspapers considered as an important medium according to the passage?
S3. For one reason or another, peoples exposure to the media is often
S4. Apart from personal preferences, what determines ones choice of the media and media content?
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