Customers were doubly deceived, the lawsuit claims. They. didnt know that the bank was giving account numbers to MemberWorks. And if customers asked, they were led to think the answer was no.

　　The state sued MemberWorks separately for deceptive selling. Thecompany dehies that it did anything wrong. For its part, U.S. Bancorp settled without admitting any mistakes. But it agreed to stop exposing its customers to nonfinancial products sold by outside firms. A few top banks decided to do the same. Many other banks will still do business with MemberWorks and similar firms.

　　And banks will still be mining data from your account in order to sell you financial products, including things of little value, such as credit insurance and credit-card protection plans.

　　You have almost no protection from businesses that use your personal accounts for profit. For example, no federal law shields transaction and experience information - mainly the details of your bank and credit-card accounts. Social Security numbers are for sale by private fams. Theyve generally agreed not to sell to the public. But to businesses, the numbers are an open book. Selfregulation doesnt work. A firm might publish a privacy-protection policy, but who enforces it?

　　Take U.S. Bancorp again. Customers were told, in writing, that all personal information you supply to us will be considered confidential. Then it sold your data to MemberWorks. The bank even claims that it doesnt sell your data at all. It merely shares it and reaps a profit. Now you know.

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