注:第一段说selling,第二段说marketing
This concept does not imply that business is benevolentor that consumer satisfaction is given priority over profit in a company. There are always two sides to every business transaction - the firm and the customer -and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is through understanding and catering to customers. A striking example of the importance of catering to the consumer presented itself in mid-1985, when Coca Cola changed the flavor of its drink. The non-acceptance of the new flavor by a significant portion of the public brought about a prompt restoration of the Classic Coke, which was then marketed alongside the new. King Customer ruled!
26.The marketing concept discussed in the passage is, in essence,_______.
A) the practice of turning goods into money
B) making goods available for purchase
C) the customer - centred approach
D) a form of persuasive salesmanship
注:原文第三段,cater to customer基于客户的,A和B是两者共同特征,D对应第一段selling。
27.What was the main concern of industrialists before the marketing concept was widely accepted?
A) The needs of the market.
B) The efficiency of production.
【大学英语六级阅读理解题的冲刺辅导四】相关文章:
最新
2016-10-18
2016-10-11
2016-10-11
2016-10-08
2016-09-30
2016-09-30