[F] Hes echoed by Kevin Mitchell, chairman of the Business Travel Coalition:With yield management, consumers are aware and they know that airlines are constantly changing prices on seats. But if this is true, it is unethicaltheyre grossly misleading us. The thing that I find so offensive is conveying to me that I have no options, but if I wait a week or two then I do have options.
[G ] According to the airlines, the reason for ancillary revenue is unbundling ticket prices, so passengers who desire a given servicesay checking a bag or ordering a soft drinkpay for it, while those who dont are spared the cost. But as Mitchell notes, Theres another twist to this. The airlines are saying fees are for optional services. Well, seats arent optional!
[H ] Of course, securing a good seat isnt an issue if youre in first class or youre an elite member of a frequent flyer program. But what about the rest of us? As Ive pointed out repeatedly in recent columns, were faced with record-high load factors, the highest for the U.S. airline industry since World War II. But even with the average percentage of occupied seats for domestic flights at 82.7%, its still an averagesome flights will be fuller but others will not, particularly weeks in advance. Yet searching for seats keeps getting harder and harder.
Seats for sale
[I ] Hobica cites the major airlines as the prime culprits ,but he also notes even low-cost carriers can make securing seats difficult. On the flip side, he credits JetBlue and Virgin America for providing customers with clear policies. And then there is British Airways, which allows passengers in economy and business classes to
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