[J] Buzz marketing is particularly well-suited to the Internet, where young Net promoters use chat rooms and blogs to spread the word about music, clothes and other products among unsuspecting users.
Commercialization in Education
[ K] School used to be a place where children were protected from the advertising and consumer messages that permeated their worldbut not anymore. Budget shortfalls are forcing school boards to allow corporations access to students in exchange for badly needed cash, computers and educational materials.
[L] Corporations realize the power of the school environment for promoting their name and products. A school setting delivers a captive youth audience and implies the endorsement of teachers and the educational system. Marketers are eagerly exploiting this medium in a number of ways, including: 1) sponsored educational materials; 2) supplying schools with technology in exchange for high company visibility; 3) advertising posted in classrooms, school buses, on computers in exchange for funds; 4) contests and incentive programs: for example, the Pizza Hut reading incentives program in which children receive certificates for free pizza if they achieve a monthly reading goal; 5) sponsoring school events.
The Internet
[M ] The Internet is an extremely desirable medium for marketers wanting to target children. Its part of youth culture.
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