By Swedish law, life-insurance premiums are lowered for nonsmokers. WEST GERMANY
An image-reversing advertising campaign began a few years ago in West Germany whereby it is the nonsmoker who is shown to be living the swinging life previously claimed by the cigarette addict.
A government-sponsored program to warn the public about the dangers of smoking includes an attempt to encourage consideration of the nonsmoker at work and in public places. Tobacco television ads were stopped in 1973.
But there are no firm plans at the federal level to ban smoking in public places, although it is being considered as a legislative proposal. Health experts say that the legally required warning on cigarette packages in the United States has not helped. Hence there are strong doubts about strict laws in the whole area of smoking. The governing idea here is to encourage consideration of others. But this angle of attack does not rule out legislation. In two of Germanys 11 states there are laws to protect public employees who do not smoke from their smoking fellow workers. Smoke breaks are used to separate the smokers and nonsmokers.
The nonsmoker today is just as much or more respected than the smoker. Says one health official, and this is a success in itself. GREAT BRITAIN
A television advertising ban in 1965, a health warning on tobacco packages begun in 1971, a 20 percent price rise on cigarettes in 1974, and a constant campaign to isolate pubic smoking in airlines, trains, and other public places have fuelled a forceful antismoking and nonsmokers program in Britain.
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