Fortune examined the international performance of a dozen large companies that earn 20 percent or more of their revenue overseas. The internationally successful companies all share an important quality: patience. They have not rushed into situations but rather built their operations carefully by following the most basic business principles. These principles are to know your adversary, know your audience, and know your customer.
1. According to the passage, which of the following is true?
A. All international managers can learn culture.
B. Business diversity is not necessary.
C. Views differ on how to treat culture in business world.
D. Most people do not know foreign culture well.
2. According to the author, the model of Pepsi .
A. is in line with the theories of the school advocating the business is business the world around
B. is different from the model of McDonalds
C. shows the reverse of globalization
D. has converged cultural differences
3. The two schools of thought .
A. both propose that companies should tailor business approaches to individual cultures
B. both advocate that different policies be set up in different countries C. admit the existence of cultural diversity in business world
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