Of the top 10 brands in Mondays report, six were technology and telecoms companies: Google at number two, IBM at number three, Microsoft at number five, ATT at number seven and China Mobile at number nine。
McDonalds rose two places to number four, as fast food became the fastest-growing category, Coca-Cola slipped one place to number six, Marlboro was also down one to number eight, and General Electric was number 10.
Facebook entered the top 100 at number 35 with a brand valued at $19.1 billion, while Chinese search engine Baidu rose to number 29 from 46.
The total value of the top 100 brands rose by 17 percent to $2.4 trillion, as the global economy shifted to growth。
国际品牌调研机构明略行最新发布全球品牌排行榜,苹果成为全球最具价值品牌,结束了互联网搜索巨头谷歌连续四年雄踞榜首的历史。
根据年度BrandZ全球最具价值品牌百强榜,苹果品牌价值高达1530亿美元,接近苹果公司市值的一半。iPhone 和iPad都是苹果公司旗下产品。
去年,苹果凭借一系列受消费者喜爱的产品超过微软,成为全球市值最高的科技公司。
明略行公司全球品牌总监彼得沃尔什称,苹果对细节精益求精、推出的办公适用产品越来越多样,使其不同于其他电子产品制造商。
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