Part II Reading Comprehension
Directions: There are 4 passages in this part. Each passage is followed by some questions or unfinished statements. For each of them there are four choices marked A), B), C) and D). You should decide on the best choice and mark the corresponding letter on the Answer Sheet with a single line through the center.
Passage One
Questions 21 to 25 are based on the following passage.
Just five one-hundredths of an inch thick, light golden in color and with a perfect saddle curl, the Lays potato chip seems an unlikely weapon for global domination. But its maker. Frito-Lay. Thinks otherwise. Potato chips are a snack food for the world, said Salman Amin, the companys head of global marketing. Amin believes there is no corner of the world that can resist the charms of a Frito-Lay potato chip.
Frito-Lay is the biggest snack maker in America, owned by PepsiCo. And accounts for over half of the parent companys $3 billion annual profits. But the U.S. snack food market is largely saturated, and to grow, the company has to look overseas.
Its strategy rests on two beliefs: first a global product offers economies of scale with which local brands cannot compete. And second, consumers in the 21st century are drawn to global as a concept. Global does not mean products that are consciously identified as American, but ones than consumes-especially young people-see as part of a modem, innovative world in which people are linked across cultures by shared beliefs and tastes. Potato chips are an American invention, but most Chinese, for instance, do not know than Frito-Lay is an American company. Instead, Riskey, the companys research and development head, would hope they associate the brand with the new world of global communications and business.
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