With brand perception a crucial factor, Riskey ordered a redesign of the Frito-Lay logo . The logo, along with the companys long-held marketing image of the irresistibility of its chips, would help facilitate the companys global expansion.
The executives acknowledge that they try to swing national eating habits to a food created in America, but they deny that amounts to economic imperialism. Rater, they see Frito-Lay as spreading the benefits of free enterprise across the world. Were making products in those countries, were adapting them to the tastes of those countries, building businesses and employing people and changing lives, said Steve Reinemund, PepsiCos chief executive.
21. It is the belief of Frito-Lays head of global marking that ________.
A) potato chips can hardly be used as a weapon to dominate the world market
B) their company must find new ways to promote domestic sales
C) the light golden color enhances the charm of their companys potato chips
D) people the world over enjoy eating their companys potato chips
22. What do we learn about Frito-Lay from Paragraph 2?
A) Its products use to be popular among overseas consumers.
B) Its expansion has caused fierce competition in the snack marker.
C) It gives half of its annual profits to its parent company.
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