Advertisements showed pictures of the beautiful scenery that could be enjoyed along some of the more famous western routes and emphasized the romantic names of some of these trains . These ads were strategically placed among family-oriented TV shows and programs involving nature and America in order to most effectively reach target audiences. Results were impressive. The Empire Builder, which was focused on in one ad, enjoyed a 15 percent increase in profits on its Chicago to Seattle route.
Q: What s the author s purpose in writing this passage?
A) To show the inability of trains to compete with planes with respect to speed and convenience.
B) To stress the influence of the automobile on America s standard of convenience.
C) To emphasize the function of travel agencies in market promotion.
D) To illustrate the important role of persuasive communication in changing consumer attitudes.
【题目译文】作者写该篇文章的目的是什么?
【答案解析】D。本文首先分析了美国铁路客运公司客运量下降的原因,然后以该公司通过广告来吸引消费者,提高客运量为例,说明了广告在传递信息,引导并改变消费者的消费观念上的重要作用。
Exercise 4
Priscilla Ouchida s energy-efficient house turned out to be a horrible dream. When she and her engineer husband married a few years ago, they built a $100,000, three-bedroom home in California. Tightly sealed to prevent air leaks, the house was equipped with small double-paned(双层玻璃的)windows and several other energy-saving features. Problems began as soon as the couple moved in, however. Priscilla s eyes burned. Her throat was constantly dry. She suffered from headaches and could hardly sleep. It was as though she had suddenly developed a strange illness.
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