Two portions of the total market were targeted: 1) anxious fliers those concerned with safety, relaxation, and cleanliness and 2) travel-lovers those viewing themselves as relaxed, casual, and interested in the travel experience as part of their vacation. The agency then developed a campaign that focused on travel experiences such as freedom, escape, relaxation, and enjoyment of the great western outdoors. It stressed experiences gained by using the trains and portrayed western train trips as wonderful adventures.

　　Advertisements showed pictures of the beautiful scenery that could be enjoyed along some of the more famous western routes and emphasized the romantic names of some of these trains . These ads were strategically placed among family-oriented

　　TV shows and programs involving nature and America in order to most effectively reach target audiences. Results were impressive. The Empire Builder, which was focused on in one ad, enjoyed a 15 percent increase in profits on its Chicago to Seattle route.

　　31. What s the author s purpose in writing this passage?

　　A) To show the inability of trains to compete with planes with respect to speed and convenience.

　　B) To stress the influence of the automobile on America s standard of convenience.

　　C) To emphasize the function of travel agencies in market promotion.

　　D) To illustrate the important role of persuasive communication in changing consumer attitudes.

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