The idea of using feminism to sell stuff to women is not new. Before cigarette advertising was banned, Virginia Slims4 tried, through advertising, to link smoking with female independence. It worked: more women took up the habit.
The De Deers campaign is also working. In a recent magazine article , writer Hermione Eyre announced the beginning of a revolution in the diamond trade, saying: mark the creation of the Me-ring, as brilliant and expensive as an engagement ring, only symbolizing independence, not alliance. It is a token of love from you to yourself.
The New York Times has also weighed in5 , declaring the right-hand ring finger the bling finger .
Not everybody is impressed. Erika Katz , who runs a jewellery design business from her website , declares the right-hand ring campaign so stupid , especially the line that says Your Left Hand Says We . Your Right Hand Says Me . I m married. I never stopped being who I was because I got married , Ms Katz said.
But not everybody agrees. Women of the world are putting out their right hands, with credit cards attached. Maybe it proves only one thing: men can t tell these women what to do, but marketers certainly can.
CET4大学英语四级阅读练习题:
Ⅰ. Complete th e se ntences according to th e p assage :
1. to the news items, independent women like the ones seen on Sex and the City are waiting for a man to buy them a ring.
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