As more tobacco companies go international, new markets are sought to gain new smokers in developing countries. For example, great efforts are made by the American tobacco industry to sell cigarettes in the Middle East and North Africawhere U. S. tobacco exports increased by more than 27 percent last year, according the U. S. Foreign Agriculture Service. So far, any cooperation between tobacco interests and governments campaigns against smoking has been in the area of tobacco advertising.

　　Restrictions on cigarette ads, plus health warnings on packages and bans on public smoking in certain places, are the most popular tools used by nations in support of nonsmokers or in curbing smoking.

　　But world attention also is focusing on other steps which will:

　　make the smoker increasingly self-conscious and uncomfortable about his habit by publicizing public awareness of the decline of social acceptability of smoking.

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