Another product extension strategy is called product modification. It involves changing product quality, features, or style to attract new users or more usage from present users. American auto manufacturers are using quality improvement as one way to recapture world markets. Note, also, how auto manufacturers once changed styles dramatically from year to year to keep demand from falling.
26. According to the passage, when people grow fond of one particular brand of a product, its sales will ________.
A) decrease gradually
B) remain at the same level
C) become unstable
D) improve enormously
27. The first paragraph tells us that a new product is ________.
A) not easily accepted by the public
B) often inferior to old ones at first
C) often more expensive than old ones
D) usually introduced to satisfy different tastes
28. Marketers need to know which of the four stages a product is in so as to ________.
A) promote its production
B) work out marketing policies
C) speed up its life cycle
D) increase its popularity
29. The author mentions the example of backpacks to show the importance
【英语四级考试仔细阅读练习5】相关文章:
最新
2016-10-18
2016-10-11
2016-10-11
2016-10-08
2016-09-30
2016-09-30