The stakes are huge. On the one hand, women who are insecure about their bodies are more likely to buy beauty products, new clothes, and diet aids. It is estimated that the diet industry alone is worth anywhere between 40 to 100 billion a year selling temporary weight loss . On the other hand, research indicates that exposure to images of thin, young, air-brushed female bodies is linked to depression, loss of self-esteem and the development of unhealthy eating habits in women and girls.
The American research group Anorexia Nervosa Related Eating Disorders, Inc. says that one out of every four college-aged women uses unhealthy methods of weight controlincluding fasting, skipping meals, excessive exercise, laxative abuse, and self-induced vomiting. The pressure to be thin is also affecting young girls: the Canadian Womens Health Network warns that weight control measures are now being taken by girls as young as 5 and 6. American statistics are similar. Several studies, such as one conducted by Marika Tiggemann and Levina Clark in 2006 titled Appearance Culture in 9- to 12-Year-Old Girls: Media and Peer Influences on Body Dissatisfaction, indicate that nearly half of all preadolescent girls wish to be thinner, and as a result have engaged in a diet or are aware of the concept of dieting. In 2003, Teen magazine reported that 35 percent of girls 6 to 12 years old have been on at least one diet, and that 50 to 70 percent of normal weight girls believe they are overweight. Overall research indicates that 90% of women are dissatisfied with their appearance in some way. Media activist Jean Kilbourne concludes that, Women are sold to the diet industry by the magazines we read and the television programs we watch, almost all of which make us feel anxious about our weight.
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