结合刚才两道题大家应该看到,跳读的基础是要找准关键词。一般说来,专有名词、时间数字、特殊名词短语这三类词汇是最容易被选中作为关键词的,因为它们标记明显,非常易于辨认。
不过近几年也出现了不少有一定挑战性的题目。例如2008年6月第二题:
2. With the increase in the number of TV channels_________.
A) the cost of TV advertising has decreased
B) the nuiflber of TV viewers has increased
C) advertisers interest in other media has decreased
D) the number of TV ads people can see has increased
Televisions influence on advertising is fourfold. First, narrowcasting means that television channels are seen by an increasingly narrow segment of the audience. The Golf Channel, for instance, is watched by people who play golf. Home and Garden Television is seen by those interested in household improvement projects. Thus, audiences are smaller and more homogeneous than they have been in the past. Second, there is an increase in the number of television channels available to viewers, and thus, advertisers. This has also resulted in an increase in the sheer number of advertisements to which audiences are exposed. Third, digital recording devices allow audience members more control over which commercials they watch. Fourth, control over programming is being passed from the networks to local cable operators and satellite programmers.
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