Among other requirements, they must offer a side dish that meets similar criteria, with fewer than 200 calories and less than 35% of its calories from sugar.
Restaurants can be part of the solution to ensuring a healthier generation and providing consumer choice in dining options, said Dawn Sweeney, president and CEO of the National Restaurant Assn., which developed the program. We look forward to announcing additional restaurants and meal options in the coming months. All told, she said, the participating chains have 15,000 locations nationwide.
At Burger King, three kids meals that meet the criteria will be featured on posters throughout the companys stores and in its advertisements, Prusher said.
They include a breakfast sandwich, a burger and chicken tenders with less sodium. All three come with apple slices and a choice of juice or milk.
This is really a huge first step for the restaurant industry in creating and offering and promoting healthier options, said Anita Jones-Mueller, a nutritionist and restaurant consultant who helped develop the program for the restaurant association. These are really stringent criteria.
More-healthful kids menu items from the restaurants will be included on Jones-Muellers website, Healthydiningfinder.com, and in many cases will be featured on menus at the restaurants themselves.
Noticeably absent from the group of participating restaurant chains is McDonalds. The worlds largest hamburger chain, which has been criticized recently for the way it markets its products to children, said it was already providing balanced menu options for children and adults.
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