You know, driving in New York city can be a heroin experience. Boldly run the streets of Manhattan or the suburbs of Atlanta, new technologies both enhance your car and power it are popping up everywhere. Recently, we got a chance to take some of them for a test drive.
Car technology is no longer just GPS maps and satellite radio, it sets your cars like an office or living room on wheels. And thats not to mention the innovations under the hood as well as in the dash.
These days a dashboard in a car looks a little bit like the dash in a cockpit. I mean...
Yes, sure it does.
Where we are going with that is to help all of us, not only drive safely and efficiently, but also to allow us to be better drivers.
Before taking the wheel of Ford, Alan Mulally was CEO at Boeing. So the plane-car comparison is pretty appropriate. How important is it for Ford to appear as a high tech car company?
We are a technology company and since Henry Ford set up Ford, everything we do is about bringing and enabling technology and innovation and making that useful to make peoples life better, safer and more efficient.
Ford has push its think and mindful touch ways of interacting with the vehicles, which also means using some of the apps on your smart phone well in the car.
How seamless do you want to be here? Drive out the car you are connected, you get in the car, you are connected. I think that what we want to do is to enhance the drivers and use we are really good at. If you organize the information and you do it in a way thats natural forced, thats why we adopted the consumer electronics approach for the command control.
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