Wealthy Chinese tourists are expected to spend a billion pounds on luxury goods during the sales, it emerged yesterday.The booming Peking Pound has accounted for almost a third of post-Christmas purchases of high end goods such as Burberry, Mulberry, Louis Vuitton and Gucci. Many West End stores have appointed assistants who speak Mandarin to help cash in on the massive new market。
有数据统计,中国游客在国外的阔气程度已经达到了让老外都目瞪口呆的程度,光北京游客在国外的圣诞消费预期就已经达到了10亿英镑,能够夺取中国款爷芳心的全是让人眼晕目眩的奢侈品,比如巴宝莉、玛百莉、路易威登和古奇等等。许多希望奢侈店已经规定店员必须学会普通话,以此更好融进广阔的中国人的市场。
Retail analyst Jonathan De Mello, from the CB Richard Ellis consultancy, said Chinese shoppers have taken over from Russians and Arabs as the biggest spenders on luxury items in Britain.Like anyone, they enjoy getting a bargain so the post-Christmas sales are inevitably an especially busy period, he added.Chinas rapidly-growing economy has generated a vast new market for luxury goods. But the high taxes levied on imported Western goods in China makes purchasing these products in Britain 20 to 30 per cent cheaper for them. They are also attracted by the cachet of buying a luxury item from its country of origin。
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