英译汉指导：大学英语四级考试翻译练习8_大学英语翻译

英译汉指导：大学英语四级考试翻译练习8

　　It is not only scientists, of course, who understand the psychology of spending habits, but also businesspeople. Stores, companies, and advertisers use psychology to increase business: They consider peoples needs for love, power, or influence, their basic values, their beliefs and opinions, and so on in their advertising and sales methods.

　　Psychologists often use a method called behavior therapy to help individuals solve their personality problems. In the same way, they can help people who feel that they have problems with money.

　　Passage Two

　　For centuries man dreamed of achieving vertical flight. In 400 A.D. Chines children played with a fan like toy that spun upwards and fell back to earth as rotation ceased. Leonardo da Vinci conceived(构思)the first mechanical apparatus(装置), called a Helix, which could carry a man straight up, but this was only a design and was never tested.

　　The ancient dream was finally realized in 1940 when a Russian immigrant, an aeronautical engineer, piloted a strange-looking craft of steel tubing with a rotating fan on top. It rose awkwardly and vertically into the air from a standing start, hovered a few feet above the ground, went sideways and backwards, and then settled back to earth. That vehicle was called a helicopter.

　　Imaginations were fired. Men dreamed of commuting to work in their own personal helicopter. Every man would have one in his backyard. People anticipated that vertical flight transports would carry millions of passengers as do the airliners of today. Such fantastic expectations were not fulfilled.