For many merchants, Christmas has become the economic boom season of the year. It is estimated that a major percentage of the annual yield of revenue from sales is generated during the month or more of intense Christmas shopping before Christmas. As a matter of fact, there has been some debate for years that Christmas has become too commercialized and that the true meaning of Christmas is gradually disappearing. An escalating tendency has been to buy more and more expensive gifts each year. Some people go into debt, sometimes owing more than they can easily pay back. Some people are personally beginning to rethink this commercial approach to Christmas. However, toy manufacturers and their contemporaries in advertising make a killing during this period. Christmas shopping hits a peak on Boxing Day, the day after Christmas, when stores offer great discounts to unload the unsold Christmas merchandise. This is usually the busiest shopping day of the year.
对于很多商人来说,圣诞节成了一年中生意电繁荣的时节。据估计,全年销售收入的很大一部分,来自在圣诞节前圣诞大采购的一个多月里。实际上,已经争论多年的话题是,圣诞节太商业化了,而其真正意义在逐渐消失。一个日益明显的倾向是每年要买越来越多的贵重礼物。有些人已经私下开始反思这种圣诞节的商业行为了。玩具制造商及其广告业的同伙们,在这个期间大大地赚了一笔。圣诞采购在圣诞节后的一天即节礼日达到高峰,这个时候商店大打折扣,倾销没有卖完的圣诞商品。通常,这是一年中最忙的采购日。
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