赫斯特和普利策的报纸都开始刊登有关古巴起义的耸人听闻的故事。这些故事极大地夸大了西班牙部队的行为:他们把古巴人关进集中营,迫使他们在恶劣的条件下生活,饱受疾病、饥饿和死亡的折磨。这种报道形式成了有名的黄色资讯。报纸在向扩大资讯范围方面转变,并变得不那么保守了。因为能够使公众获得足够的头条资讯和丰富的插图,发行量激增。那时,很多人相信威廉实际上可能会发动西班牙美国战争以增加发行量。据一篇报道说,当他的一个通讯记者弗雷德里克雷明顿请求从哈瓦那回来时,威廉回答说如果雷明顿能提供图片,他就可以发起这场战争。曾有一篇社论引用过他的格言:跟踪资讯到底。报道所有资讯。必要时浓缩资讯。浓缩后的资讯常常更出色。
Another classic example of his influence occurred when; merely months after he advocated political assassination in an editorial, American President McKinley was assassinated.
关于受他影响的另一个典型例子是,他在一篇社论中鼓吹政治暗杀,仅仅几个月后,麦金利总统就遇刺身亡。
As an intelligent and dynamic business man, William generated increased readership by employing some of the most talented writers in the United States, recruiting figures from the literary community, like Mark Twain and Stephen Crane, and the previously mentioned illustrator, Frederick Remington. He also showed his initiative when he chartered a yacht, equipped it as a miniature newspaper headquarters, anchored off the coast of Cuba, and led his army of reporters into the field.
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