What are the causes of this problem? On the one hand, to earn more economic gains, a considerable number of manufactures usually wrap their products with unnecessary but appealing materials aiming at attracting customers attention , arousing their curiosity and then stimulating their purchasing desire. On the other hand, quite a few customers believe that the more delicate the package seems,the superior the quality will be ,the notion has also encouraged the trend of excessive packaging.
To change this situation, I think we should take the following measures. First, laws must be made and implemented to impose restriction on excessive packaging. Moreover, a public education campaign should be launched to arouse customers consciousness that packaging doesnt equal to quality. Only in this way can we put an end to this trend.
中文译文:
我觉得你应该对商品过度包装现象也不陌生。在我们生活的周围,我们随处可见这样的例子:小电脑包装在一个又厚又重的纸板盒里,衣服包装在设计精美的塑料袋里,月饼通常也放在精致的包装盒里。
这个问题的原因到底是什么?首先,很多制造商为了获得更多的经济利益,通常都将商品用不必要却吸引人的包装里,目的在于吸引顾客的注意力,唤起他们的好奇心然后刺激他们的消费欲望。另一方面,相当多的顾客认为,包装越精致,产品的质量就越高,这个想法也加剧的了商品过度包装的趋势。
【2013年6月四级考试写作真题评析】相关文章:
最新
2017-02-14
2016-11-10
2016-10-18
2016-10-18
2016-10-12
2016-10-01