Currently, we couldhardly live a single day without seeing a celebrity spokesperson promoting a product or a social campaign on TV, net or other media. This is anintensely popular trend that we cannot fail to notice.
There is no doubt that the celebrity spokespeople could boost the sale of a product. A host of celebrity spokespersons, however, have emerged as the marketing tool of some companies, even companies producing and selling fake and inferior items. This kind of behavior has produced negative impacts on consumers and whole society, which should be severely criticized and penalized. Of course, as is known to all, everything has both bright and dark sides.Some stars endorsement of social activities and public campaigns raises public awareness, giving rise to changes in public behavior. In this case, they serve as positive role models of the general public. To name only one case: Pu CX, a household figure, acting as the celebrity spokesman of the China AIDS Foundation, contributes greatly to the cause of AIDS prevention and cure in China.
currently 现在;一般;流畅地;目前现在;通称地,普遍地,当前;目前,眼前地。
campaign 战役;运动,活动;竞选运动;从事运动;竞选运动;作战,出征。
intensely 强烈地,极度;紧张地,认真地;热情地,热切地。
fail 不及格;失败;失灵,失去作用;衰退,变弱,消失;破产,失去支付能力;缺乏,不足,歉收。
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