演讲或发言是自我展示的机会，几乎所有人都有可能在某个时候被要求做或长或短的发言。怎样成为一个能吸引听众的演说者呢?

　　How to Give a Good Speech

　　We are all called upon to make a speech at some point in life, but most of us dont do a very good job. Here are some suggestions on how to give a good speech.

　　First of all, it is important to plan. Do your homework. Find out everything you can about your subject. And, at the same time, find out as much as you can about your audience. Who are they? What do they know about your subject? Do they have a common interest? Why are they coming to hear you speak? Put yourself in their shoes as you prepare your speech①. Just remember: be prepared. Know your subject, your audience, and the occasion.

　　Let us suppose that you have been asked to introduce the main speaker at a meeting. First, find out the most important and interesting things about the speaker. Then, summarize this information in a few words. Remember, you are not the main speaker; you are introducing the main speaker.

　　If you are giving a lecture or explaining an idea, gather as many facts as you can on your subject. Spend plenty of time doing your research. Then spend plenty of time organizing your material so that your speech is clear and easy to follow. Use as many examples as possible, and use pictures or charts if they will help you make your points more clearly. Never forget your audience. Dont talk over their heads, and dont talk down to them②. Treat your audience with respect. They will appreciate your thoughtfulness.

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