未必一定放弃传统观念,事实上媒体 可以起到宣传和稳固传统文化的作用;
主流媒体一般都会反应文化多元性; 些外国 节目其实促进了文化多元性,适应 了当地的条件,注意到了当地文化的敏感性.自我调节来适应市场。
范文
As international media companies expand across the world, the growing popularity and uniformity of some media programs is causing worldwide concern. Many people have strong views toward this trend. In my opinion, international media is closely linked to cultural globalization and cultural homogeneity.
The dominance of international media is a sign of Western cultural imperialism and has the potential to thwart cultural diversity. It is not a secret that international media is owned and operated by a handful of giant corporations, such as Time Warner. They control large sectors of the media market and place national media companies at risk. The contraction in the number of media owners will cause a proportional reduction, in the variety of programs broadcasted. For example, painting, music and movies accessible in the media have a small number of genres, imposing restraints on ones knowledge of artworks of different cultural backgrounds.
In addition to seizing control over those creative industries, global entertainment companies affect cultural diversity by reshaping the perceptions, beliefs and norms of ordinary citizens in different countries. Most of the cultural values and ideals promoted by the leading mainstream media are of American origin. American culture values individuality, maximization of ones benefits and material wealth, rather than communal life and family solidarity, the values and norms previously treasured in many Asian countries. Unfortunately, many Asian people now imitate American people, causing the alteration of their perceptions of family. This radical change can be attributed to those movies and TV programs that portray the success of American individuals or corporations.
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