Meanwhile it should be recognized that the news media can sometimes save lives and reduce casualties. There is a lot of uncertainty about the surroundings, and people are susceptible to the damage caused by accidents, crimes and natural calamity. The news media conveys the firsthand information to concerned audiences and enable them to take corresponding actions right away. The authority can declare a state of emergency when it is necessary, organize evacuation and distribute aid to the needy areas. All these efforts count on the news media as the messenger.
Despite their significant and ongoing contribution to the society, the news media might sometimes be harmful to society. It is a convention that the news media exaggerates the magnitude of the real threat , in order to draw the attention of the desired audiences and in pursuit of high audience ratings. It ends up with causing panic among the population. Meanwhile, the news media tends to emphasize some issues or events, which virtually have little relevance to peoples daily lives, such as an occasional multiple vehicle accident, an affair that a celebrity is involved with, and the like. It distracts the audience from something that is much more noteworthy, for instance, poverty, environmental problems, to name but a few.
In summary, the role of news media as an information provider should be acknowledged. In case of emergency, it acts as a lifesaver. However, it is not to say that the news media can give people an overall view of the problems in society all the time,
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