Fashions are linked to personal style. Fashions allow wearers to express emotion and solidarity with other people. People dress to their mood and according to circumstances. Buying fashionable clothes is a process in which the buyer translates his or her self-esteem into a personal style. A fashion indicates ones taste, social class, likes and dislikes. It gives wearers a sense of identity and makes it possible for them to feel connected to society.
Fashions are designed and tailored to please buyers. Selecting, discussing and buying fashions can induce immense happiness. It has become a way of life and can be taken as a leisure activity, increasing interaction between people. With all types of images and colours, clothing is capable of giving buyers a desired look, boosting their moods and increasing their self-confidence. Fashion is about change which is necessary to keep life interesting.
Despite the enjoyment brought by fashions, people should beware of their ever-changing nature and the expenditure of time and money on this commitment. A fashion usually remains popular for about one or two years at most and then is replaced by another. Many people have been obsessed with following the current fashions slavishly and pursuing the clothing with promised quality and limited availability ceaselessly. Many of them are motivated to buy outlandish clothing in a belief that they can thus keep up with fashion and their social positions are displayed.
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