4 N0 one likes failure，but the smart innovators learn from it.Mark Gumz.the head of the camera maker Olympus America Inc.attributes some of the companyS successes in technology to understanding failure.His popular phrase is：You only fail when you quit

　　5 0ver two centuries,the most common quality of the innovators has been persistence That is another way of saying they had the emotional ability to keep up what they were doing.Walt Disney,the founder of Disneyland，was so broke after a succession of financial failures that he was left shoeless in his office because he could not afford the US$1.50 to get his shoes from the repair shop.Pioneering Car maker Henry Ford failed with one company and was forced out of another before he developed the Model T Car.

　　6 Failure is harder to bear in todays open,accelerated world.Hardly any innovation works the first time But an impatient society and the media want instant success When American music and movie master David Geffen had a difficult time，a critic said nastily that the only difference between Geffen Records (Geffens company)and the Titanic(the ship that went down) was that the Titanic had better music.Actually，it wasnt.After four years of 10sses.Geffen had so many hits(成功的作品)he could afford a ship as big as the Titanic all to himself.

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