In1953 IKEA opened its first showroom in Almhult, Sweden.IKEA is known today forits spacious stores with furniture iti attractive settings, but in the early1950s, people ordered from catalogues.Thus response to the first showroom wasoverwhelming: people loved being able to see and try the furniture beforebuying it.This led to increased sales and the company continued to thrive.By1955, IKEA was designing all its own furniture.
In1956 Kamprad saw a man disassembling a table to make it easier to transport.Kamprad was inspired.The man had given him a great idea: flat packaging3.Flatpackaging would mean lower shipping costs for IKEA and lower prices forcustomers.IKEA tried it and sales soared.The problem was that people had toassemble furniture themselves, but over time, even this grew into an advantagefor IKEA.Nowadays, IKEA is often seen as having connotations ofself-sufficiency.This image has done wonders for the company, leading tobetter sales and continued expansion.
Todaythere are over 200 stores in 32 countries.Amazingly, Ingvar Kamprad hasmanaged to keep IKEA a privately-held company.In 2004 he was named the worldsrichest man.He currently lives in Switzerland and is retired from theday-to-day operations of IKEA.IKEA itself, though, just keeps on growing.
(来自于2014职称英语教材综合类C级概括大意与完成句子第一篇)
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