5 By the time she retired in 1995,Lauder was presiding over a multibillion-dollar enterprise,which now ranks number 349 in the Fortune 500 list of largest US companies.In 1998, she was the only woman to feature in Time magazines selection of the 20 most important business geniuses of the last century.There were two secrets to her success: her gift for selling things and her tireless energy and determination never to accept second best.
6 Even after her retirement at the age of 89,Lauder remained closely involved.Beauty, Lauder believed,was the most important thing in life.
7 She wrote in her 1985 autobiography,Estee,a Success Story:In a perfect world, wed all be judged on the sweetness of our souls . But in our less than perfect world, the woman who looks pretty has a distinct advantage and,usually,the last word.
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