整体而言,全球大约有1亿人使用Hike的主要信息服务,远远落后于WhatsApp宣称的近9亿用户。但Hike在印度的用户数量轻松地排名第二,该公司表示其他地方的用户数量正在迅速增长。
Mr Mittal’s father is tycoon Sunil Bharti Mittal, founder of Bharti Airtel, India’s leading telecoms group by market share. Hike is a joint venture between Bharti and SoftBank, a Japanese telecoms group that has invested heavily in Indian start-ups.
米塔尔的父亲是电信大亨、巴蒂电信(Bharti Airtel)的创始人苏尼尔巴帝米塔尔(Sunil Bharti Mittal)。按市场份额计算,巴蒂电信是印度领先的电信集团。Hike是巴蒂电信和大举投资于印度初创企业的日本电信集团软银(SoftBank)成立的合资企业。
Some industry figures view the technology underpinning Hike Direct as a potentially disruptive force — especially if Hike and its rivals allow many users to pair phones, rather than just two at a time, so effectively creating an impromptu local sharing network.
一些业内人士将支持Hike Direct的技术视为潜在的颠覆性力量,尤其是如果Hike及其竞争对手让多名(而不仅限于一次两名)用户配对手机的话,那将实际上创建一个临时的本地共享网络。
“That is why this could be a brilliant concept, and one uniquely suited for India,” says Roy de Souza, chief executive of Zedo, an India-based digital advertising business. He says that in India even rich people turn off their data connections. “What they really want is a kind of WhatsApp that doesn’t cost them data. This could be it.”
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