D They are unwilling to modernise their work environment.
17 When advising people on rebranding themselves, Spillane tells them to
A attend courses to gain specialist skills.
B update regularly their written proof of what they can do.
C try out different ways of presenting themselves to others.
D remember that what they look like is the most important point.
18 Spillane says that, in order to rebrand yourself successfully, it is important to
A ask for other peoples opinions about your image.
B feel confident about what you are trying to achieve.
C learn how to make use of all aspects of your character.
D model yourself on people with a certain amount of influence.
《How to market yourself》,怎样开发你自己。这篇文章主要是一个专家(Mary Spillane)对个人在职业生涯中的一些建议,包括怎么定位、怎样正确认识自己等等。很实用很中肯的一篇文章。看来这国外的专家并不也是夸夸其谈之辈啊。
13题,问第一段Mary Spillane认为人们应该学会开发他们自己的原因是什么。第一段里这个专家认为就业机会在减少,job不存在了,存在的是work,在未来十年所有人都将成为才华和能力的提供者(supplier),而不是员工(staff),老板将变成自己的客户。从专家的这段话可以看出她认为人们应该学会开发自己的原因是适应就业市场的发展,也就是D答案所说的。A在原文没有提到,B的理解有误,原文说there is only one firm to join for life: Me plc。生活中只有一个值得加入的公司:自我公司。这句的意思还是说人们要学会开发自己,而不是将来有公司需要。C在原文中也没有提到。
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